Can corporate culture convey creativity? Is alliteration a cop out? Maybe. Getting off topic might be of more importance. Let us think about getting off topic. Concentration is dissipating. Distractions conquer longitudes and conversations. Ever-accelerating peoples and purposes. ADHD. The profuse of acronyms suffices as evidence. Complex ideas sacrificed for the sake of 'simplicity'. Seconds saved, understandings lost. But back to attention deficit disorders? What are disorders defined as? Not normal? Is ADD not normal? What does DSM even stand for? Let us think about rap artists. No wait, let us think about books. I love judging by covers. Maybe because images take less time to digest than chapters of written words. Maybe I am ignorant. But what about the back covers of books? 300 pages condensed to two paragraphs = abbreviation? (If math equations can lead to simplicity, why are they not more popular?) Has the Random House copywriter surpassed the author himself in both popularity and importance? The internet exemplifies the correlation between diversity and distraction. Pop up advertisements are second nature.